baq-stroy.kz

The challenge

The company had no website before. In this market customers buy through WhatsApp, so the site did not need a request form or a server to run it — it needed fast replies. Competitors’ sites targeted only Almaty. Their calculators showed only a price: they did not say how many panels, boxes or trims were needed. Panel sizes even contradicted each other within the same site. BAQ Stroy needed something else: to be found across the whole country, to calculate the material for a house precisely, and to change prices itself without calling a developer.

What I did

• Built a calculator that works out the material by panel rows, not by area. The customer gets a list of panels, boxes, trims, screws and weight and sends it to the manager in WhatsApp with one button.
• Made a separate page for each of 22 cities, with the panel thickness suited to its climate, delivery times and local questions — to be visible in search outside Almaty.
• Set up an admin panel: the client changes prices, texts and images, and the site updates automatically in a few minutes.
• Added the enquiry source to the message: every WhatsApp message says which channel the customer came from (TikTok ads, Google, etc.), so the manager sees from the chat whether an ad works.
• Prepared the site for search (SEO — work that helps a site rank higher in Google): added structured data that Google reads, wrote 22 articles answering buyers’ real questions and made a separate summary file for AI assistants.
• Opened three separate ad landing pages — for Kazakhstan, Astana and Shymkent — each with its own phone number and price. These pages are hidden from Google so they do not compete with the main pages.