Portfolio Web
kaz-jol.kz
LiveFor KAZJOL, an asphalt-paving company in Almaty, I built a fast corporate website from scratch and grew its presence in search engines and in AI answers. In 28 days the site was shown 9,990 times in Google and got 160 clicks, and its impressions in Google’s AI answers doubled.
The challenge
KAZJOL’s domain was registered in May 2026, so the company had practically no online presence. Competitors attracted customers with low prices in their ads, such as “from 1,500 ₸/m²”. That figure usually covers only one layer of asphalt, while KAZJOL’s honest turnkey price started at 7,000 ₸/m². The client needed three things: to be found for commercial searches in Almaty, to explain the price difference, and to receive requests via WhatsApp and phone calls.
What I did
- Built a fast, mobile-friendly site: 10 service pages, a separate page for every district of Almaty and an online calculator that shows the price instantly and passes it into the WhatsApp request.
- Wrote 32 expert articles on prices, standards, layer thickness, warranties and common scams, each referencing Kazakhstan’s current norms (СН РК, ГОСТ); competitors’ sites had no blog like this.
- Added structured data (code that “explains” the company, services and prices to search engines) and an llms.txt file (a site summary for AI assistants such as ChatGPT). The site then started appearing in Google’s AI answers.
- Found and fixed contradictions between pages — different prices, the company’s age, references to withdrawn standards — which builds trust with both customers and search engines.
- Set up conversion tracking: WhatsApp clicks, calls and calculator requests are counted separately.
- Prepared regular reports for the client in Russian: what was done, how the numbers changed and the next steps.
Results
- 28 days (26 Aug – 22 Sep 2026): 9,990 Google impressions (+78%) and 160 clicks (+26%), average position 7.4.
- Impressions in Google’s AI answers: 1,985 in 28 days, up from 987 in the previous 28 days.
- Queries in Google’s top 3 grew from 27 to 65.
- First 6 months after the domain was registered (May 2026): 28,100 impressions, 547 clicks, average position 7.6; 5,310 impressions in Google’s generative AI features, starting from zero (Search Console).
- PageSpeed Insights: 100 in every category on mobile and desktop.
- 62 pages, 32 of them expert articles.