mir-matrasov.kz

The challenge

The client’s site ran on the outdated OpenCart 2.1 platform. The design was dated, it was hard to use on a phone, and every new feature was expensive to add. The site had about 230 URLs — product pages, categories and blog posts — already indexed by Google, so the new site could not lose a single link or change page titles and descriptions. The business does not take online payments: a manager calls to confirm each order. That is why every enquiry from the site had to reach amoCRM without loss and together with its source.

What I did

• Rebuilt the site and kept all ~230 URLs of the old site unchanged, so search positions were not lost; where needed I set up 301 redirects (rules that automatically send an old address to the new one).
• Built an admin panel: the client changes prices, promotions, products and blog posts without a developer.
• Connected every form to amoCRM — cart, one-click order, callback and the mattress quiz. Each enquiry arrives with its ad source, so the manager sees which ad the customer came from.
• Launched the site in three languages — Russian, Kazakh and English — including the catalogue and blog, and made a separate page with delivery terms for each of 11 cities.
• Set up a Google Merchant product feed (the product list Google uses for shopping ads) and moved 142 real customer reviews from 2GIS to the site as a trust signal.
• Ran a security audit and closed the weaknesses found — for example, the order price is now always calculated from the catalogue, never trusted from the browser.