Portfolio Web
rekrovli.kz
LiveI moved the website of an Almaty roofing company from the Tilda builder to a fast site with its own code, then prepared it for search engines and AI assistants. Two months after the move, clicks from Google were 3.5 times higher than in the previous 28 days.
The challenge
The site was on Tilda. Blog articles were rendered in the browser with JavaScript (code that runs after the page opens), so search engines could not see them. Most articles were short — 326 words on average — and gave little concrete information. In the new site’s first week Google showed it 374 times and sent only 5 clicks. The client needed a fast site that kept the old URLs: prices, short request forms, real information about Almaty and content that leads visitors to an order.
What I did
- Moved the site off Tilda and set up 301 redirects for the old URLs (an old link automatically leads to the new page), so the positions already earned in search were not lost.
- Added a price calculator, short request forms and a WhatsApp button; form requests go straight to Telegram. Requests, calls and WhatsApp clicks are tracked separately.
- Rewrote the articles and service pages with real prices, calculation examples, specifics of Almaty’s climate and FAQs. The site now has 19 service pages and 35 articles.
- Opened the site to AI assistants: robots.txt (the file that tells bots what they may crawl) explicitly allows AI bots, and prices and services were added as structured data (markup that search engines read).
- Cut the time to load the main content of the home page on mobile from 3.20 s to 2.10 s (Lighthouse, Google’s speed tool).
- Regularly compared competitors’ sites on the same criteria and prepared a monthly report for the client.
Results
- 24 Aug – 20 Sep 2026 vs the previous 28 days: Google clicks 17 → 60, impressions 1,790 → 4,404, average position 29.6 → 20.2.
- Impressions in Google’s AI answers 83 → 285; 38 pages appeared in AI answers.
- Position for “ремонт кровли алматы” (roof repair Almaty): 6.8.
- Last 3 months (Search Console): 10,200 impressions and 124 clicks; 771 impressions in Google’s generative AI features.
- Mobile Lighthouse score of the home page: 89 → 98.